Cold Cut Systems

Overview

Cold Cut Systems AB is a world-leader in the field of Cutting Extinguishing. We helped them build a new web that communicates Cold Cut Systems concept and showcases their revolutionary product, the Cobra.

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The Challenge

The challenge lay in finding a way to use the web to create a concept and method awareness for Cold Cut Systems and showcase the Cobra. The Cobra offers safer firefighting, whilst being more effective for teams and cleaner for the environment. The method and the advantages of using the Cobra needed to be displayed, as communication and education is a key factor in promoting the product, as well as using it correctly.

Another focus of the project was to secure a product with up-to date, scalable systems and tools that enables iteration and sets a foundation for further development of upcoming needs.

Solution

The process started off with a design sprint, where we assisted Cold Cut Systems in identifying the key needs and defining the challenge. Through an iterative UX and design process, we focused on ways to visually explain the Cobra method and use cases. This resulted in the method page where users can follow a live scenario in which the Cobra is used in real life. The new website is instrumental in demonstrating the versatility and benefits of the Cobra by breaking down the products complexity to an approachable, easy to understand level.

The website is implemented on a scalable, future proof platform adaptable to Cold Cuts future needs.

Do you need to make product sites that drive business? Get in touch and we can talk you through our process for making that happen.

Martin Gaffron

martin.gaffron@humblebee.se
0709 527 651

Where do you get started? All good things start with coffee.

We’d love to discuss your ideas and ambitions for digital services, new online business models, digital transformation and everything in between.