The Challenge
The challenge lay in finding a way to use the web to create a concept and method awareness for Cold Cut Systems and showcase the Cobra. The Cobra offers safer firefighting, whilst being more effective for teams and cleaner for the environment. The method and the advantages of using the Cobra needed to be displayed, as communication and education is a key factor in promoting the product, as well as using it correctly.
Another focus of the project was to secure a product with up-to date, scalable systems and tools that enables iteration and sets a foundation for further development of upcoming needs.