Navigating AI with IKEA.
An exclusive event at Humblebee.
Join us for an invite-only evening exploring where artificial intelligence meets customer-centric business.
Date: 3rd June
Time: 17:00
Location: Humblebee, Kvarnbergsgatan 2, Gothenburg.
Final day for registration is 30th May.

Do you know exactly how you will navigate AI? We don't - and we're happy to admit it.
What we do know is AI is reshaping industries, and understanding its practical applications is more crucial than ever. This event brings together business & AI experts from IKEA and Humblebee with the aim to help us all navigate AI together.
What to Expect
Keynote by IKEA. Gain perspectives on how IKEA are navigating AI through a customer-centric lens.
Panel Discussion. Engage with a panel of business & AI experts as they delve into the challenges and take your questions.
Mingle & Food! Come and meet your industry peers, the Humblebees, and enjoy a little food and mingle.
Agenda
17:00 – Mingle
17:30 – Keynote: Navigating AI with IKEA
18:15 – Panel Discussion, Q&A
18:45 – AI at Humblebee
19:00 – Food & mingle on the Sun Terrace
Why Attend?
This isn’t just another AI event. It’s a chance to bring your most pressing questions. Even the ones you think you should already know the answer to. Whether you’re experimenting with AI or still figuring out what it means for your business, this evening is designed to help you make sense of it all, together with others on the same journey.
Featured Speakers

Jonas Söderqvist, IKEA
Jonas is currently Innovation Leader at Data & Tech, IKEA of Sweden, recently moving from leading digital product at IKEA Home smart. His career in digital innovation spans over 15 years and Jonas formerly headed up Product Labs at the Volvo Car Group. Jonas brings us his take on navigating AI in an extremely customer-centric company.

Emanuel Miličević, IKEA
Emanuel is UX Manager, Data & Technology, Range Operations at IKEA of Sweden. His UX team designs purposeful and delightful experiences for both users of IKEA products and services and for the professionals who design, develop, and manage the IKEA product range. Emanuel is passionate about creating complete experiences beyond screens. With experience covering agencies, startups, and large organisations in digital and IoT, he knows that design is a business advantage — especially in today's AI-focused world.

Ronnie Jansson, Humblebee
Ronnie is a rare breed of AI Advisor. He has many years of both leadership and hands-on experience within AI from his roles as Head of Advanced Analytics & AI at Volvo Cars; Director of Data Science at Dotdash (NYC) and more. On top of extreme credibility in the topic at hand, Ronnie understands the human and business obstacles in navigating AI & Data at organisations. Take the chance to pick his brain!

Leonard Aukea, Humblebee
Leonard boasts a background in Machine Learning Engineering & Operations. His career has included work for large global organisations but he's also a passion and proven entrepreneur commited to unlocking new frontiers in AI computing.

Oday Mashalla, Humblebee
Oday is Head of Design and a founding partner at Humblebee. He boasts a long career and proven record of creating human-centred product experiences for a multitude of brands. Oday is a vocal proponent for AI helping enhance customer experiences.
"Everything you wanted to know about AI but were afraid to ask"
There's no such thing as a stupid question. We're all currently bonded by a feeling of uncertainty around AI. Here's the chance to bring your questions and worries and ask our panel experts. Together we navigate AI. See you on June 3rd.