Reach out with any enquiries. We look forward to hearing from you. 

Please bee in touch

Tove is the CEO of our company. Reach out to Tove for any information about Humblebee, partnerships, projects and everything in between.

Tove Bäcker

If you're serious about making digital services to have your competitors crying with envy, reach out to Russell. He'll get you started in no time.

Russell Clark

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Service acceleration at Polestar

Wound Support as a service

A service for tradesmen

Building a Lab with Volvo Cars

Corporate Social Responsibility in Healthcare

An MVP in 5 weeks with Stena Metall

Solid Gear Footwear

Polestar HMI

Cold Cut Systems

Surgical Science Cloud Training

Snickers Workwear 

A press information app for Polestar

Helping a start-up

Design Sprints in Shanghai

Volvo Connect

Solving the right problem

Sustainable Urban Last Mile Solutions

The lean service success metrics fast track package is perfect for decision makers at start-ups or SME’s who need to focus on the right data to measure actual business performance. No fluff metrics, no data overload.

This package will help you identify and measure the key metrics that matter and can provide most business value. We help define your key growth metrics before implementing a data strategy.

Do you measure any KPI’s (Key Performance Indicators) around your digital services, apps or websites? Perhaps you measure a lot but don't see enough action? It’s easy to receive weekly analytics reports with endless information, but simply drown in data with no real idea on where to focus or what actions to take. It’s better to have a few really important KPI’s than a huge bunch of them. Finding what is most important for your digital products and services to achieve is the first step to making them come true.

Achieve focus. We will help you align on what is most important to measure for your digital services.

You’ll be able to create a strategy on how to meet these core KPI’s.

Knowing your key metrics allows you to delete or improve existing functions on your digital service.

Make sure your projects are bottom-line measurable. Create metrics that matter for your management.

What is our Lean Service Success Metrics Package?

This package is designed to find and measure the key metrics that are of most business value for your digital service. You will be part of an energising workshop with your team to help carry out this project.

You will receive a recommendation report on the most vital KPI’s for you to track, and if possible implement this tracking in Google Analytics.

Carrying out this project will be Humblebee developers, service and UX designers. Having built services and business models for a wide variety of companies, this team is perfect to jump in and help you.

We require a 2-3 hour workshop with your key stakeholders. This means management-level staff who have a stake in the business generated via the website or online tool we’ll be focusing on. We also appreciate it if you can send in advance of our meeting a login or summary of any existing analytics system you have.

Do you measure the success of your digital services, apps or websites? Perhaps you measure a lot but take too little action?

Lean Success Metrics

The tech review is for companies looking to review their existing tech stack and carry out a high level inventory. Are you experiencing bottlenecks and slow progress on building new digital products and services? Maybe you're looking at moving some of your existing infrastructure to the cloud? As experts on cloud technology for digital services we can guide, advice and help you find a direction. If your company wishes to increase the speed of building digital products and services at your company this review is for you.

What are some business benefits of doing a Tech Review?

Increased speed in developing digital products & services

Insights and knowhow in what cloud services might help in increasing speed and capacity when building digital products and services

A roadmap and advice to increase the speed of digital transformation and/or digitalisation.

This process will take 2 calendar weeks, divided into 2 x 1 week sprints focusing on your most important bottlenecks.

Senior Tech Architects from Humblebee with vast experience of the three big cloud vendors (AWS, Azure and Google Cloud) and cloud services.

We require appropriate stakeholders from your team to be active at certain times during 2 x 1 week sprints.

This tech review is for companies looking to review their existing tech stack and carry out a high level inventory.

Tech Review

Our rapid research service can provide insights for everyone from start-ups to large enterprises. If you’d like to quickly find out consumer opinions on a topic, let us deliver findings to you that you can present internally.

This is a rapid user research service by Humblebee. Within 2 weeks we’ll interview 5 users or consumers of your digital service. This could be for focused feedback around a part of your business, for example a new function or service. Or it could be you need a little wider feedback.

Data and analytics can only tell you the "what". But research and talking to people allows you to dig deep and understand the "why" behind their behaviour. Nothing reveals insights like talking to your customers and it’s incredible how many businesses don't make this a regular priority.

Using a third party like Humblebee here brings honest, raw feedback.

Insights gained through the user research process can improve existing services.

Insights gained can lead to new service improvement ideas.

Decreased customer complaint levels and much more...

You will receive a finished package with transcripts, recorded interviews and a summary of findings.

Carrying out this project will be members of Humblebee’s user experience research team, who have vast experience of best-practice user research.

We require that you book in the 5 users or consumers. Simply book 1 hour of their time, and we’ll take care of the rest. To help book users, you can consider incentivising in some way to show you appreciate their time. :)

How often do you listen to your customers? Listening regularly helps you improve your services before it's too late. Try our rapid insights service.

Rapid User Insights

This User Experience (UX) health check is for SME’s who understand that the experience a person has using your website, app or digital tool is critical to your business success. Our health check summarises the performance of your service from a user perspective. We’ll summarise our findings in a report within 2 weeks.

What are some business benefits of user experience?

User experience makes a huge difference to whether a digital product, or project, succeeds and the benefits can be far reaching.

Benefits can include a lower cost of customer acquisition, lower support costs, increased customer retention and increased market share.

Minimise customer errors to prevent drop offs and customer frustrations which could lead to company bad will.

Minimise user errors to prevent mistakes that could inflict damage to your business.

It's a usability assessment of your product, application or website. This process uncovers the most common problems to be solved which can lead to business value.

Our UX Health Check is delivered as a document with key findings and a summary.

You’ll receive our recommendations in a report within 2 weeks.

Our Humblebee User Experience and service design team can boast a long experience across multiple industries and corporations of all shapes and sizes. This experience allows us to evaluate your user experience performance in a short amount of time with a high level of expertise.

We require a short start-up meeting of 1 hour; access to the tool we’ll be analysing; potentially access to any relevant data or analytics.

Companies that take the User Experience of digital services seriously out-perform those who do not. Take our UX Health Check.

UX Health Check

Our Practical Digital Transformation journey is our recommendation if you want to rethink every aspect of your organisation, harnessing the power of digital technology. It's our no-nonsense program with a focus on making s*it happen. 

Yes. We make sh*t happen. We won't be delivering you 500 page strategy powerpoint documents that lie around gathering digital dust. Humblebee are makers, do'ers and problem solvers. We'll put digital tools in the hands of your most important users, and those tools will create or save you money. 

Unless your company started life 'digital native', for example a software-first business, there is a high chance you have not completed a digital transformation. One that fully harnesses the power of digital technology across every aspect of the organisation. 

If you're reading this, you're already aware that the pace of change within technology and society rapidly increases every year. You're also already aware that industries are ever more 

 into each other. This opens up challenges for you within almost every aspect of your organisation: the services and business models you offer; your distribution channels; the skills of your staff; changing client needs and expectations... and much more. 

A Practical Digital Transformation Journey together with Humblebee is suited to C-Level staff with a clear commitment and mandate from senior management. 

The business benefits and key results of a practical digital transformation can be far reaching. After 1 year we will have helped you launch prioritised key initiatives, each of which must pass "go/no go" gates as we produce them. This approach means small bets, at pace, leading to real growth. No huge bets with small returns.

The process of working together with Humblebee will be a factor in boosting digital culture and capabilities within your staff. 

Practical Digital Transformation is a methodic, pragmatic process. With the commitment of senior management we will: 

Help you identify your priority starting points. 

Start building key initiatives sometimes referred to as 'Lighthouse Projects'.

We will assign you a high-calibre Transformation Team. 

Organise and promote new ways of agile working.

Help set up and implement a digital-first culture at your organisation.

Bring Lighthouse Projects to market and prepare for scale up. 

We estimate this as a 12 month process. By Month 12 we will have key Lighthouse Projects underway and will be able evaluate, consolidate and plan for your scaling and future growth in months 12-36. 

A dedicated Product Team of high-calibre Humblebee staff 

together with domain experts from your organisation

. Your Product Team will include experts within business design, service and user experience design, and technical expertise. However domain knowledge and branch expertise comes from your side.  

Practical Digital Transformation is a large undertaking and must come with the full commitment of your most senior staff.  

 Our process is tried and tested, but only succeeds when you and your staff are part of our team. That means being available, being enthusiastic, committing to workshops and projects wholeheartedly. 

The future of your branch is digital. Our Practical Digital Transformation Journey is our no-nonsense program to bring concrete results to your organisation.

Practical Digital Transformation

The Service Design Sprint with Humblebee is a way to find a new service or business model - and test it on the most important people (your customers) - in a very short period of time.

This package is perfect for any company who want to create new services and validate them in a very short period of time. If you want to give your team a boost, and discover new ways of working this design sprint is for you. 

The need to create new services that generate new revenue or create value in other ways has never been more acute. 

Speed to action. A prototype of your idea or concept in the hands of your customers within 5 days. 

Valuable insights and raw data from customers in a short time period.

You'll learn new ways-of-working with your colleagues.

You'll skip months of speculating and drawn out projects into 2 weeks of action, representing huge cost savings.  

The end result is an impressive prototype and presentation deck (with feedback from your users included). 

The sprint will be time-boxed to max 3 calendar weeks.

Our Humblebee service design and tech team will facilitate. 

We require the appropriate stakeholders, with the right mandate, to attend selected workshops in week 1. We also need you to book in users / customers for us to interview. 

Is it time to find a new service your customers will love and pay for? The ideal way to find a service or business model is a service design sprint with Humblebee.

Service Design Sprint

The Design System Lite is perfect for SME’s or even larger enterprises who have yet to synchronise their design and digital development processes but understand the business benefits they bring.

Your bottom line business results can be dramatically improved by a strong design system. Our Design System Lite is a perfect way to start to unify your design processes. Companies that use any form of design system as part of their daily routine save time, reduce costs and have smoother processes between design and development. Instead of remaking similar components (buttons etc) you make them once and have them readily available for developers and designers in the library.

What are some business benefits of a design system?

Team impact is improved as collaboration between designers, developers and other stakeholders are unified and streamlined.

Break the cycle of ad-hoc design processes.

Our Design System Lite package aims to start your journey on the road to a unified design system & design process. Within the scope of this lite package we will analyse your component needs, your current design & technical environment. After this inventory we will map out a roadmap for a “full” design system, and set up your design system “lite” to get you started.

Note: We can also supply a full Design System journey. The full design system is a longer project with more complex components than this Lite package.

A roadmap for a full design system process, and the skeleton of a design system with some key components. This will be delivered in the design tool Figma.

Our Humblebee interface design team boasts a wealth of experience across multiple industries and corporations of all shapes and sizes. This experience allows us to quickly evaluate your design processes and get started with a design-system lite.

We require a start-up meeting of around 1-2 hours with the appropriate stakeholders from your company. This means management-level staff who have any stake in the design and build of your digital tools. We also appreciate it if you can send in advance of our meeting any brand or design guidelines.

Design systems simplify daily routines, cut costs and allow designers and developers to work faster.

Design System Lite

Pilot-as-a-service is our way of helping you pilot a new potential service on a distinct and defined group. This could 50 of your most vital customers or clients. It could be a specific vertical or demographic you have never addressed before. Our job is to validate a new service and provide you enough data to let you say "go or no go" to the next stage. 
 

Testing new services is vital. The ability to launch a new service is the most effective weapon at your organisation, but it is most likely not being utilised. Pilot-as-a-service is low risk for you, because it can be completely decoupled from your mother brand.  It is also a reasonably low investment in exchange for data that could lead to a game-changing new service for your organisation. If you don’t know how to find customers for a pilot we’ll help you find the right type.

If any of the points below strike a chord, then pilot-as-service could be an exciting option for you:  


You have a LOT of ideas for new services and business models. 

You just can't seem to execute on your ideas due to time constraints; lack of skills at your organisation; or other very good reasons.  

You are keen to address and target a new demographic previously uncatered for by your company.

You feel overwhelmed and trapped with technical debt, you feel you're missing out on new ways to innovate.

Pilot-as-a-service is a good alternative for innovation managers; R&D teams; product owners with limited capacity. 

Pilot-as-a-service helps you validate new service(s) to specific groups in a short timeframe and gather valuable data and insights.

Our team can deliver this process in just 3 months, meaning you can present impressive findings to your stakeholders.

We’ll help you design your pilot to maximize learnings and get actionable insights that you can use in the further development of the service.

The cost of hiring Humblebee is likely less than finding, training and utilising your own staff. 

The data and insights gathered in our pilot schemes can be the basis for potential new corporate ventures, services and revenue streams.

Our team will be tailor-made to suit your organisation and industry, and we will: 

Help take inventory of your existing service / digital situation. 

We will help you identify which of your existing ideas to pilot.

If you have no existing ideas, we will ideate with you. 

We will launch a Pilot Product to a clearly defined demographic of your choice.

We will learn from interviews, data and insights if the pilot was well received and provide you recommendations for your next step.

We can carry out our pilot process in 3 months. 

A dedicated team of high-calibre Humblebee staff including experts within business design, service and user experience design, and technical expertise. 

We need you (Product Owner) to have the right mandate from your organisation; be engaged in our process; help us by providing domain expertise, data and any other information we need to create a pilot product. Doing this will ensure we can stay within our designated timeframe of 3 months.

Imagine you could pilot a new service on a distinct group of customers without huge investment and with low risk? Well now you can with our pilot-as-a-service journey.

Pilot as a service

The Exploration Sprint is designed to help open up the possibilities for potential new services that you have not yet found. We do this by researching and poking 'opportunity spaces' that you have identified. 

This package is perfect for any company who want to create new services and perhaps don't have concrete ideas yet. However they know the areas or 'opportunity spaces' that they simply must investigate and be active within. 

Speed. Give us 4 weeks and we'll find genuine customer pains to solve.

Valuable insights and raw data from your customers in a short time period.

Instead of months of drawn-out projects we offer 4 weeks of action, representing huge cost savings.  

We carry out ethnographic research (meet your users in their every-day setting); service blueprinting; user journey mapping and other methods to uncover pains your users may have. We also benchmark and research your competition; 

A findings report; user data & insights; recommended 'pains to solve' within a recommended opportunity space. 

The sprint will be time-boxed to max 4 calendar weeks.

So you want to create new services for your organisation but have no ideas? Never fear, Humblebee is here. 

Explorative Sprint

 with us then we're sitting on at least one validated concept of a new business model that's ready to incubate. Incubate is just a fancy word for bringing to life.

To get your new business model / service to market you need to put it through an incubation period. This involves building and iterating your product whilst testing with customers and pushing towards a launch. 

Creating a spin-out or simply a corporate venture / service that's brand new is a vital way of guarding against creeping threats from competitors; as well as a way of 'disrupting' yourself and generating brand new revenue streams.

Incubating a service is primarily for people who have worked through the 

New revenue sources you had no idea existed.

We will define and roadmap the MDP (Minimum Desirable Product) in detail. 

We will help with your organisational setup to manage the venture. 

Build an MDP and iterate with user testing. 

Help you plan your Go To Market strategy. 

Advise with your staffing of new venture. 

We estimate this process to 24 weeks, but can fluctuate depending on technical complexity or unforeseen organisational challenges. 

A dedicated team of high-calibre Humblebee staff 

. From Humblebee we provide experts within venture business design, service and user experience design, plus technical expertise. Domain knowledge and branch expertise comes from your organisation and other selected stakeholders. 

We need your venture owner - perhaps a Product Owner or Innovation Manager - fully onboard and engaged over the entire process. Your venture owner should be responsible for making our process as smooth as possible and allowing us to do our job - build you a great digital business. 

After incubation you will have launched an MDP. Most likely a smaller launch to selected vertical(s). After a launch it's time to commercialise your operation and scale with marketing, operations, further GTM and more. 

 you have concepts that are ready to incubate. This is just a fancy way of saying bring your new business model to life. 

Incubation

This 1 week sprint is designed to help you solve concrete business problems that you have 

 by deploying AI & ML. We believe that you have low-hanging fruit business problems that AI & ML can start to address. Not Star Trek Science Fiction proposals, but practical use cases you can build right now.

This package is perfect for any company who are open to solving business problems with AI & ML as the motor inside digital solutions. 

Using AI and ML in a smart way now will put you 5 steps ahead of your competitors if you can solve problems quicker and smarter than they can. 

This is a 1 week sprint with Humblebee, our AI & ML expert consultants and representatives from your organisation. Together we will be clear on the business problem we want to solve; we will find the low-hanging fruit; identify the data you have available and start to plan a pilot project. 

A sprint report and concrete recommendations for a pilot project. 

Our Humblebee service design, tech leads and our AI&ML expert consultants.

We require the appropriate stakeholders to attend and to synchronise with us before sprint week to help gather information. 

Did you know you already have enough data to get Artifical Intelligence and Machine Learning working for you? Today. Not in 2030. 

Practical AI & ML

Our product improvement sprint focuses on fixing the most pressing issues your digital product or service may have. Why are people not completing your onboarding process? Why are users not converting when you want them to? Once we identify the most pressing problems, we use a design sprint process* to sketch out and test a solution as a concept prototype.

 is a short process to address problems and finish up with a tangible solution to test on real people, actual users of the solution. You’ve likely heard of the Design Sprint. It’s a process originated at Google Ventures, and it’s been a part of Humblebee’s toolbox for several years, tweaked for the individual needs of our lovely clients.

This package is tailored for any company with a digital product or service (could be an existing app, software or website) with areas that could be improved. This package is also perfect should you want to give your team a real boost, and discover new ways of working.

The ability to unpack problems as a team is vital to any company’s success. The tools and frameworks you’ll learn in this design sprint can be reused at your company in many different situations.

Speed to action. A prototype of a solution to your challenges completed, and tested with your customers or users within 5 days.

You'll skip potentially months of speculating, conversations and drawn-out projects into 1 week of action, representing huge cost savings.

The end result is often a concept prototype.

The sprint will be time-boxed to 1 calendar week. Some hours in the subsequent week may be required.

Our Humblebee product design and tech team will facilitate.

The Product Improvement Sprint by Humblebee helps you rapidly solve the most important issues with your existing digital products and services.

Product Improvement Sprint

Our talent-as-a-service program means we find, train and mentor the best young talent, bringing them up to speed in best-practice digital product and service ways of working. After a 6 month period at your organisation as consultants you then have the option of employing your new team. 
 

If you've been involved in recruitment in Sweden at any point in the last 10 years you will know it's tough. There is a shortage of great talent generally; it can be difficult for certain organisations to attract key digital talent; the time it would take you to screen, train and on-board even a 5-person product team of high calibre staff could be many months. 

Finding and recruiting modern digital talent is more vital than ever. You need to find ways of recruiting the best possible digital-savvy workers, and you need to rely on them to be proactive with the sharpest possible skills. Without this motor in your organisation you may stagnate. 

Talent-as-a-service by Humblebee is designed to provide high-calibre, affordable, digital teams to 'plug-in' to organisations who need to recruit fast.

Cuts down time to find and recruit good talent. 

You will save money, our talent teams are well priced. 

Our teams are mentored and schooled by Humblebee.

Please bee in touch

Tove Bäcker

Russell Clark

Are we a good match for doing beautiful business together?