Reach out with any enquiries. We look forward to hearing from you. 

Please bee in touch

Tove is the CEO of our company. Reach out to Tove for any information about Humblebee, partnerships, projects and everything in between.

Tove Bäcker

If you're serious about making digital services to have your competitors crying with envy, reach out to Russell. He'll get you started in no time.

Russell Clark

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Polestar HMI

Hellberg Safety

From factory to customer – The Polestar Handover Portal

Gaining insights for a lawyer app

Mental health care – for women 

Sustainable Urban Last Mile Solutions

Wound Support as a service

Service acceleration at Polestar

A service for tradesmen

Building a Lab with Volvo Cars

Corporate Social Responsibility in Healthcare

Solid Gear Footwear

An MVP in 5 weeks with Stena Metall

Surgical Science Cloud Training

Snickers Workwear 

A press information app for Polestar

Helping a start-up

Design Sprints in Shanghai

Volvo Connect

Solving the right problem

If you’re working on a life science project that involves SaMD (Software as a Medical Device) or any software, don’t leave user experience as an afterthought, it’s going to be the differentiator when your product ends up in people’s hands.

The goal of the Life Science Service Excellence package:

To help you push the best possible life science or healthcare digital service(s) to market and give you advantages over your nearest competitors.

We put together this package to help the amazing life science, health and medtech companies here in West Sweden. The category has burgeoned here in West Sweden, and a strategic aim for Humblebee is to help ensure this growth continues.

Early stage (circa Seed A) life science or healthcare start-ups.

Life science, healthcare or medtech companies at early stage of their software development.

Medium > Large life science / healthcare companies with a SaMD project which must perform well

 to learn about your ambitions and see if we match as partners. This will take around 3 hours.


 for you and your team. (Optional). We’d be happy to carry out a short presentation + Q&A with your team to hopefully inspire and talk a little about User Experience, Customer Experience and best possible service creation.


If we’re all still friends after onboarding 😊  then we will workshop with you to 

 (patients, carers or healthcare professionals) and document pain points. This is a useful blueprint to always refer to.


We then mobilise your tailor-made Humblebee 

 of multi-disciplinary resources (UX, design, tech, business design).  

This team is dedicated to getting your services to market with top functionality, usability and desirability. In other words a service people need, and will love using.



Life science and healthcare is one of Gothenburg’s fastest-growing areas. Humblebee have enjoyed working with various projects in these sectors, from established life science and healthcare corporations to smaller early-seed ventures. We’ve been able to refine our ways-of-working to meet the expectations of this sector.

We’ve assembled competencies at Humblebee who are knowledgeable about the obstacles and processes in your sector. We have worked with non-medical devices, medical training simulators, wound care applications, patient educational services and more.

The global digital health market is expected to reach 221 billion USD by 2026.

The global digital health market is predicted to grow at a compound annual growth rate of 14.8% towards 2026.

The fact this market is exploding is not news to you. If you’re reading this, you’re likely involved in a health tech project yourself.

We believe the time is right to help our local ambitious companies within 'New Health' to create the best possible digital services, and hopefully contribute to the betterment of the entire sector in West Sweden. 

See results in weeks, not months, by working with a ‘complete’ multi-skilled Product Team.

Recruiting and training a full digital service team is difficult and time consuming. You can do this after the service is launched, rolling and profitable.

Not taking UX and CX seriously from Day 1 in the creation of online healthcare tools is hugely irresponsible.

Our experience within life science and healthcare

Our team have worked with user experience and technical development for a variety of life science and healthcare clients over many years. Our learnings from medical software projects concerning requirements, best practices and routines specific to healthcare make us a valuable partner. 

A dedicated team of high-calibre Humblebee staff 

together with domain experts from your organisation

. We provide experts within business design, service and user experience design, plus technical expertise. Domain knowledge and branch expertise comes from your organisation and other selected stakeholders. 

We assume that you have a mandate for the launch of successful life science or healthcare service. Perhaps you're a CEO at a start-up, or a Product Owner or even Innovation Manager at a larger organisation. Above all else it's important that you are fully engaged over the entire process. Humblebee perform best when we are your extended team, at your disposal, and to perform to our best ability you will bring your domain expertise and help create the right circumstances to allow us to build you an outstanding digital service.  

Ready for a first chat or a guest speaker?

If you’re interested in a first chat, or perhaps to have us come and present a (hopefully interesting and inspirational!) keynote for you and your team then please reach out. We can't wait to meet you.

The difference between success and failure of your life science, healthcare or medtech product can come down to your user’s digital experience

Life Science Service Excellence

This package will bring your company’s thinking to the next level by exploring opportunities of solving business problems using AI.

Your business experiences pain in certain processes and you're wondering if AI can be the answer? You see an opportunity for your company to grow and introduce new products or services, have heard stories about the success of AI, and want to know if it is realistic to leverage the power of machine learning to create solutions in your field? This package is for you.

Solving problems in an efficient way by leveraging data and machine learning can be hugely beneficial.

Innovative solutions attract the attention of investors and clients.

In this 1-week sprint, we get together to discuss the problems and opportunities of your business, as well as to understand your clients and their needs. We also discuss the potential process of data collection and usage. Then, using design thinking principles, our team generates a set of possible ML-based solutions for your company. In addition, our team carries out a feasibility study of potential ideas you already have.

A pilot process can be estimated after consultation with your good self. 

Humblebee service and product design teams together with our data science experts.

A report including our detailed ideas of possible realistic solutions, as well as assessment of any prior ideas.

Explore New Data-Driven Solutions 

This is a process of business experimentation that allows us to test different assumptions, validate and analyse them and come to an evidence-based conclusion. If the conclusions are positive, we move forward with the (digital) service. If not, abandon or restructure – use the learnings as valuable insight.

This is for any company who are tired of working the “old” way. If you’re fed up with writing briefs; getting debriefs; waiting for “big reveals” ... only to finally launch things that don’t succeed on market... then working experiment based is something you should try.



 You do not need to be a ‘digital native’ company to work experiment-driven, we gladly set up experiments within B2B, industrial sectors and more.

But... you don't know what to experiment...

No worries. We’ll work together with you to define an experiment worth experimenting. We’ll help you test a hypothesis you already have, alternatively we’ll work together with you to find a completely new subject to experiment that’s never crossed your mind before but could lead to brand new growth potential.

Testing hypothesis’ in an experimental manner is a cost-effective and low-risk way to tackle projects.

Experiments often lead to extremely insights as yet unknown by your organisation.

Experiments ensure practical no-nonsense next steps. If an experiment returns positive data, we move forward. If not, we do not. But all learnings are vital.

Insights gained through the experiment process can improve existing services.

Insights gained can lead to new service improvement ideas.

Using a third party like Humblebee brings honest, raw feedback.

There is almost zero hands-on work required from you and your team. You help us get started, and we will run the experiment on your behalf.

Experiments can result in decreased customer complaint levels and insights to improve efficiency.

Take a peek at this example of an experiment carried out within B2B for reference, however the process of creating an experiment is 100% unique to your situation. We’ll always try to find experiments that are easiest to carry out, but have the maximum potential reward. The process should be timeboxed to somewhere between 3-7 weeks.

3-7 weeks is an optimal timespan. Minimum 3 calendar weeks, ideally not longer than 7 weeks.

You’ll receive the results and a presentation deck with insights and next-step suggestions.

A team of user experience / service and business designers from Humblebee whose focus is on growth and

Very little is required from you during the process. A start-up meeting of 1 hour, plus follow up kick-off workshop of 2-3 hours. We then recommend brief weekly ‘check-ins’ during the experiment.

Tired of working the “old” way?  Fed up with writing briefs, getting debriefs, waiting for “big reveals”... only to finally launch things that don’t succeed. Experiment based projects are something you should try.

Business Experiments 

Pilot-as-a-service is our way of helping you pilot a new potential service on a distinct and defined group. This could 50 of your most vital customers or clients. It could be a specific vertical or demographic you have never addressed before. Our job is to validate a new service and provide you enough data to let you say "go or no go" to the next stage. 


Testing new services is vital. The ability to launch a new service is the most effective weapon at your organisation, but it is most likely not being utilised. Pilot-as-a-service is low risk for you, because it can be completely decoupled from your mother brand.  It is also a reasonably low investment in exchange for data that could lead to a game-changing new service for your organisation. If you don’t know how to find customers for a pilot we’ll help you find the right type.

If any of the points below strike a chord, then pilot-as-service could be an exciting option for you:  


You have a LOT of ideas for new services and business models. 

You just can't seem to execute on your ideas due to time constraints; lack of skills at your organisation; or other very good reasons.  

You are keen to address and target a new demographic previously uncatered for by your company.

You feel overwhelmed and trapped with technical debt, you feel you're missing out on new ways to innovate.

Pilot-as-a-service is a good alternative for innovation managers; R&D teams; product owners with limited capacity. 

Pilot-as-a-service helps you validate new service(s) to specific groups in a short timeframe and gather valuable data and insights.

Our team can deliver this process in just 3 months, meaning you can present impressive findings to your stakeholders.

We’ll help you design your pilot to maximize learnings and get actionable insights that you can use in the further development of the service.

The cost of hiring Humblebee is likely less than finding, training and utilising your own staff. 

The data and insights gathered in our pilot schemes can be the basis for potential new corporate ventures, services and revenue streams.

Our team will be tailor-made to suit your organisation and industry, and we will: 

Help take inventory of your existing service / digital situation. 

We will help you identify which of your existing ideas to pilot.

If you have no existing ideas, we will ideate with you. 

We will launch a Pilot Product to a clearly defined demographic of your choice.

We will learn from interviews, data and insights if the pilot was well received and provide you recommendations for your next step.

We can carry out our pilot process in 3 months. 

A dedicated team of high-calibre Humblebee staff including experts within business design, service and user experience design, and technical expertise. 

We need you (Product Owner) to have the right mandate from your organisation; be engaged in our process; help us by providing domain expertise, data and any other information we need to create a pilot product. Doing this will ensure we can stay within our designated timeframe of 3 months.

Imagine you could pilot a new service on a distinct group of customers without huge investment and with low risk? Well now you can with our pilot-as-a-service journey.

Pilot as a service

The Exploration Sprint is designed to help open up the possibilities for potential new services that you have not yet found. We do this by researching and poking 'opportunity spaces' that you have identified. 

This package is perfect for any company who want to create new services and perhaps don't have concrete ideas yet. However they know the areas or 'opportunity spaces' that they simply must investigate and be active within. 

The need to create new services that generate new revenue or create value in other ways has never been more acute. 

Speed. Give us 4 weeks and we'll find genuine customer pains to solve.

Valuable insights and raw data from your customers in a short time period.

Instead of months of drawn-out projects we offer 4 weeks of action, representing huge cost savings.  

We carry out ethnographic research (meet your users in their every-day setting); service blueprinting; user journey mapping and other methods to uncover pains your users may have. We also benchmark and research your competition; 

A findings report; user data & insights; recommended 'pains to solve' within a recommended opportunity space. 

The sprint will be time-boxed to max 4 calendar weeks.

Our Humblebee service design and tech team will facilitate. 

We require the appropriate stakeholders, with the right mandate, to attend selected workshops in week 1. We also need you to book in users / customers for us to interview. 

So you want to create new services for your organisation but have no ideas? Never fear, Humblebee is here. 

Explore new service opportunities

Service Acceleration by Humblebee is an opportunity for your organisation to cut digital costs and built a modern cloud-native architecture, opening up the possibilities for micro-services your customers and staff will love and use. The services themselves will of course be loved, and desired by your customers and users. 
 

New digital-native companies have the luxury of being able to build, from scratch, a modern architecture that scales. This means lowest possible start-up costs and pay-for-use services. Your organisation may not have started with this luxury, but we can take you there. 

If you want to read a little more on 'servitization', which is defined as “the transformational process of shifting form a product-centric business model and logic to service-centric approach” then check out our 

If any of the points below sound familiar, Service Acceleration may be in order: 


You have inherited an IT infrastructure that feels limited and laborious.

Your monthly running costs for IT and digital services is substantial.

You feel overwhelmed and trapped with technical debt, missing out on new ways to innovate.

Your infrastructure is holding you back from building the modern digital services your customers need and demand.

You have problems overseeing your organisation’s IT infrastructure.

A Service Acceleration Journey together with Humblebee is suited to C-Level staff with a clear commitment and mandate with senior management.

Our process cuts costs and future-proofs your company. 

Cloud-native architecture is pay-per-use only. 

Global availability, superb performance and high security.

Mindset across your company will change through training and facilitation.

Internal tools developed specifically for you. 

Create industry-leading service applications to rapidly create best-practice web applications for your business. 

Service Acceleration is a process that combines mainly our expert technical architects with our service designers and brings a year of dramatic change to your organisation. 

We will help take inventory of your existing service / digital situation. 

We will prioritise and give concrete recommendations for the year ahead.

We will assign you a high-calibre Service Acceleration Team.

We will implement a modern architecture that scales.

We will provide the tools and suggest the internal skillsets you need to make this journey.

We estimate the Service Acceleration Journey as a 12 month process. 

The Service Acceleration Journey is a large undertaking and must come with the full commitment of your most senior staff.  We need full buy-in to ensure both strategical and tactical recommendations are deployed. 

Be amongst a select group of organisations to revolutionise their digital architecture and create seamless, modern services prepared for the future. 🚀

Service Acceleration

Our 90 Day Innovation delivers you over 20 concepts, and boils them down to 1-3 MDP (Minimum Desirable Product) concepts with investment case. 

The ability to create new services that can become new ventures, with new business models, is the most powerful weapon a company has. Unfortunately it's a process that happens too seldom.  

If your organisation is serious about innovation, creating new business models, or 'disrupting' itself then this package is perfect.

We all know the pace of change within technology and society rapidly increases every year. You're also already aware that industries are ever more 

 into each other. Not to mention the huge amount of start-ups and leaner competition that are attacking you from all sides creating a "Death by 1000 cuts" situation, taking ever increasing cuts of your revenue year by year...  In that backdrop, the time to create new corporate ventures is yesterday.

The 90 Day Innovation together with Humblebee is suited to C-Level staff, and those with a mandate to drive innovation or spin-out ventures at your organisation.

New revenue sources you had no idea existed.

Our 90 Day Innovation journey is a time-boxed process with the aim of validating over 20 concepts and arriving at 1-3 solid MDP concepts and investment cases.

We gather over 20 concepts and initially screen them.

We then create 6-10 pitches including product, competition, market dynamics and more. 

We will further develop 3-5 pitches that have 'survived' the process thus far. These pitches will have more business model; team & organisation details. 

Remaining after 90 days will be 1-3 Minimum Desirable Product concepts, sketches, and investment cases. 

The clue is in the name 😎. This is a 90 day / 3 month process.

. From Humblebee we will provide experts within venture business design, service and user experience design, plus technical expertise. Domain knowledge and branch expertise comes from your side, or from selected stakeholders whom we decide to include in the sprint.

We need your attendance in key workshops over the 90 Day process. We also need your input, knowledge, data and expertise available to us. This will allow us to create something great in 90 Days. 

What happens after the 90 Day Innovation? 

By the end of our 90 Days you'll have concepts that are ready to go into 

. You can start designing and building digital services that we already know are desired and feasible to build. You'll be ready to build the business / venture for real; assign a team; operations; prepare a Go To Market strategy and more. Yes we can help. :)

Is your organisation ready to create a spin-out, venture or new business model? Our 90 Day Innovation journey delivers you over 20 concepts, and boils them down to 1-3 concepts with investment case. 

90 Day Innovation

We help companies who want to see the business benefits of their interface design. We do this in less than 2 weeks with our rapid interface design review.

What are the business benefits of improving your interface design?

Successful interface design creates a positive user experience, which is a competitive advantage.

Keeps your customers engaged and increases likelihood of retaining them.

Best-practice interface design (particularly mobile) ensures quick, effective experiences for customers.

Our team goes through key checks to measure the health of your interface design (e.g an app or website) and what improvements could be made. We’ll assess parameters like layout, use of grids, typography, icons, components, menus, basic usability and other key parameters. We will also check that your tool measures up to legal WCAG standards.

Our speedy design review is delivered as a document with key findings and a summary.

You’ll receive all our recommendations in a report within 1 week.

Our Humblebee interface design team has vast and varied experience. This experience allows us to evaluate your interface design in a short amount of time with a highly professional delivery.

We require a short start-up meeting of 1 hour and access to the interface we’ll be analysing.

An improved user interface can bring improved business results. Get concrete recommendations with our interface design review.

User Interface Review

The lean service success metrics fast track package is perfect for decision makers at start-ups or SME’s who need to focus on the right data to measure actual business performance. No fluff metrics, no data overload.

This package will help you identify and measure the key metrics that matter and can provide most business value. We help define your key growth metrics before implementing a data strategy.

Do you measure any KPI’s (Key Performance Indicators) around your digital services, apps or websites? Perhaps you measure a lot but don't see enough action? It’s easy to receive weekly analytics reports with endless information, but simply drown in data with no real idea on where to focus or what actions to take. It’s better to have a few really important KPI’s than a huge bunch of them. Finding what is most important for your digital products and services to achieve is the first step to making them come true.

Achieve focus. We will help you align on what is most important to measure for your digital services.

You’ll be able to create a strategy on how to meet these core KPI’s.

Knowing your key metrics allows you to delete or improve existing functions on your digital service.

Make sure your projects are bottom-line measurable. Create metrics that matter for your management.

What is our Lean Service Success Metrics Package?

This package is designed to find and measure the key metrics that are of most business value for your digital service. You will be part of an energising workshop with your team to help carry out this project.

You will receive a recommendation report on the most vital KPI’s for you to track, and if possible implement this tracking in Google Analytics.

Carrying out this project will be Humblebee developers, service and UX designers. Having built services and business models for a wide variety of companies, this team is perfect to jump in and help you.

We require a 2-3 hour workshop with your key stakeholders. This means management-level staff who have a stake in the business generated via the website or online tool we’ll be focusing on. We also appreciate it if you can send in advance of our meeting a login or summary of any existing analytics system you have.

Do you measure the success of your digital services, apps or websites? Perhaps you measure a lot but take too little action?

Lean Success Metrics

The tech review is for companies looking to review their existing tech stack and carry out a high level inventory. Are you experiencing bottlenecks and slow progress on building new digital products and services? Maybe you're looking at moving some of your existing infrastructure to the cloud? As experts on cloud technology for digital services we can guide, advice and help you find a direction. If your company wishes to increase the speed of building digital products and services at your company this review is for you.

What are some business benefits of doing a Tech Review?

Increased speed in developing digital products & services

Please bee in touch

Tove Bäcker

Russell Clark

Are we a good match for doing beautiful business together?