Stories
Whether you're grappling with strategic level servitization or you're a hands-on manager in the middle of a project, this short servitization guide is just for you.
We sat down with the team behind Beeblebot, an AI assistant designed to streamline access to information. They share insights into the creation process, challenges faced, and their vision for AI in the future.
It’s hard to navigate through the hyperbole of AI. It’s on the news, it’s in your LinkedIn feed, even Grandma has started asking you about it. It’s quite possibly landed on your ‘to-do’ list at work. But what are you going ‘to-do’ exactly? Like all tech before it, we see AI as a potential enabler to be deployed in the time-honored pursuit of creating profitable, outstanding services. What’s the problem to solve? Can we use AI smartness to help solve it? If > Yes, go to next paragraph and read on...
AI-powered language models (aka LLMs), such as ChatGPT, have become increasingly popular tools for businesses. As powerful as they may seem, it’s essential to keep in mind their shortcomings to reduce risks related to this technology. I've outlined some shortcomings to watch out for, and some solutions to help you navigate these situations. Enjoy!
Meet Olga, our Data Scientist at Humblebee with a background in Computer Science and a knack for problem-solving. In this interview, she discusses her journey into Data Science, recommends a great book for enthusiasts, and shares insights on the future of the field.
Meet Lovisa, who's been a UX Designer at Humblebee for over a year now and read about her journey from industrial design to UX.
Games create stories. These stories live on in our memory. This is why games are great tools for learning complex processes.
Time has flown by, and it's been almost 15 years since I first ventured into the realm of service design and the then-emerging field of business design. As a student and a young(er) professional launching my career in business design, my dedication was unwavering in seeking creative ways to enhance the customer experience at every touchpoint in the customer journey.
If there’s two things we love here at Humblebee; it’s the city of Gothenburg and usability! So we decided to take a look at city apps and their digital services, starting at home.
At Humblebee, we take culture fit seriously when evaluating job candidates. In this article, we'll explain how we use our definition of culture fit to support our interviewers and provide a positive interview experience for candidates.
The Accessibility Directive, set to become law in Sweden on June 28th, 2025, mandates that all commercial digital products and services be made accessible to as many users as possible. Failure to comply may lead to consequences, similar to the implementation of the General Data Protection Regulation (GDPR) in 2018.
Meet Jonatan, one of our UX Designers, and read about his experiences, thoughts and tips.
Building a portfolio as a young UX Designer or student can be a catch-22: To share your design experience, you need to gain that experience so you have something to share. So where do you begin?
One of our product teams worked together using Three.js and React Three Fiber to create a virtual version of our office in Gothenburg, Sweden from a gnome-perspective. Why might this be important to you? This sort of technology can be used for orientations & onboarding for events and much more. Read on...
Here's Pontus, one of our very talented bees who has been at Humblebee for a long time working with Product Design!
Here is Åsa one of our many talented developers and former HIVE students! Hear how she stumbled into this profession and what she thinks is important to consider as a dev.
This is Maja, she started out in visual design but was drawn to service and user centric design and therefore ended up working as a Product Designer at Humblebee.
Meet Gustaf, a self-taught developer who used to take computers apart to figure out how they worked. Read about his journey to becoming one of our many talented devs!
This is Flo who stumbled into computer science by chance and is now one of our brilliant architects! Keep reading to hear more about his journey and thoughts on development.
This is Olivia, one of our talented UX designers who has been with us for many years. Read about UX from her point of view!
Meet Joseph, one of our Product Designers, and read about his road to becoming a PD and what he thinks about it.
This is Helen, our very own Head of People and Culture at Humblebee! She basically takes care of all the bees and ensures we have a good work environment.
Design sprints, one of the many tools in our Humblebee toolbox, are always time-limited and high-pressure exercises. The one we did with Rätt was no different...
It's International Women's Day and we're happy to share some thoughts and insights from our CEO Tove Bäcker. Read what she has to say about being a leader and advice she would give to other women in their careers.
At Humblebee we're lucky to have so many talented and diverse co-workers! For International Women's Day we bring you mini-interviews with 8 of our female bees to share their thoughts and insights on some important questions.
How we increased the customer base of a specific customer segment by harnessing the combined power of Growth Hacking and Design Thinking.
Take your digital products to the next level with smart use of sound. Sound is often the 'forgotten' level of digital service creation. Book in a 30 minute lecture for your team.
How do Product Teams work at Humblebee? Take a peek into a day in the life of one of our product teams...
Product Design as a career choice is surely one of the most exciting choices you could make. Meet Marco, our new Bee!
10 Questions in 5 Minutes for Claudia Bertone, UX Designer at Humblebee in Sweden.
It’s easier than you think 🍷 and you (probably) don’t even need a lawyer 💸
10 questions in 5 minutes for the legend that is John Hult, one of the developers at Humblebee.
10 Questions in 5 Minutes for Hugo, one of the developers here at Humblebee Gothenburg
I was delighted to pop up on leading podcast The Service Design Show recently to talk about the canvas we prepared for companies trying to navigate their situation in the aftermath of Covid-19.
How are you coping? Maybe this canvas kit will help you navigate your Corona reality.
If you’re reading this article (as published in the 3rd week of March 2020) you’ll agree that it’s definitely not “business as usual”. A…
A design system describes with the help of code how a brand looks and feels in a digital context (for example on a web page, on a service or in an app). Together with documentation they combine into a single source of truth for designers and developers.
What happens after the design sprint, and how can you transfer the inspiration and the high pace into a more production oriented phase...
10 Questions in 5 Minutes for Mattias our Service Design Lead at Humblebee.
Part 6 of Cloud Developer Basics using Google Cloud Platform
Experiment > measure > learn… before you invest big (money or time) in production.
If you’ve followed our Humble company for a while you’ll know we’ve strengthened the team within service and business design in the last couple of years.
Why studio projects could be great for your agency
You were new in the job and had the ideas, the energy and the mandate to digitalize, industry 4.0-ize, innovatize and a dozen other ‘-izes’.
So you need to build a digital product or service? This is how we do it.
Crafting great products is our SuperPower. We’re not just thinking or beard-stroking. We build shit that people will love and use.
A Humblebee Design Sprint is a short, intense process (usually 4–5 days) to help with the creation of digital products and services.
We get these questions quite often. What is Hive, what do they do, who’s in team? Do I get any help? Now as we are recruiting the next team for Spring 2023, I decided to unveil the inner workings and make it easier for you to decide if this could be something for you!
Now’s the time to start: high-leverage, low-cost, and a vital key to future data-driven successes
There is more than Silicon valley — Motivation service — Human + machine mindset — Future of Artificial Intelligence is in China
If you want to build digital products fast & get to market quicker with products that have a higher chance of success you need to hear about the Humblebee Core Platform.
TLDR; We need a work culture that charges people with energy and inspiration instead of draining them. But how?
In this article I’m going to take you through the exact process we used to create 6 digital product ideas in 3 hours — in Hong Kong — in a group of around 50 people.
Maybe you’re one of the many people working at a large company who want to act and think like a start-up? Maybe you’re relatively new to the company and you’re keen to build a legacy you can leave behind you? You’re keen to make genuine change.
Why everyone wins when we bid the time-based market farewell
Baidu Create 2018 — AI democratize healthcare— React native at Airbnb — Experience design matters
Paradise with AR — Great designer spots problem— AI and Dota 2 — Conversation book—
Fluid interface —CX podcast —Snap Kit your products — Learning to see— Happy Midsummer!(Midsummer for dummies)
React in Battlefield — Awesome talks — What is conversation design — Social VR with VeeR — How to land job as a Product Designer.
Including: “When is the right time to yell at stakeholders?”
We are in the era of high-demand for tailored customer experiences and its not about personal, it’s about relevant and quick regardless of the customer context. it’s about Convenience Experience.
Casting opinions about the future, with any kind of authority can be a dangerous game. Nils Bohr, Nobel laureate in Physics, is a lot smarter than me, and once said:
VR for education — Future of web design — Robotic kitchen — Survey of Young People — Mary Meeker Trends
Your brand won’t die overnight. If you currently work for a major established company with a legacy and history behind it, 1000’s of employees and a stock exchange presence, you probably feel safe and secure.
Experiences. The word seems to be everywhere these days. Traveling, eating, having a cup of coffee, watching TV. We’re no longer just doing stuff, we’re experiencing.
Innovation , as far as I can tell, falls into 2 categories: Your Stuff & The new Stuff..
We sat down with the team behind Beeblebot, an AI assistant designed to streamline access to information. They share insights into the creation process, challenges faced, and their vision for AI in the future.
AI-powered language models (aka LLMs), such as ChatGPT, have become increasingly popular tools for businesses. As powerful as they may seem, it’s essential to keep in mind their shortcomings to reduce risks related to this technology. I've outlined some shortcomings to watch out for, and some solutions to help you navigate these situations. Enjoy!
Design sprints, one of the many tools in our Humblebee toolbox, are always time-limited and high-pressure exercises. The one we did with Rätt was no different...
How we increased the customer base of a specific customer segment by harnessing the combined power of Growth Hacking and Design Thinking.
How do Product Teams work at Humblebee? Take a peek into a day in the life of one of our product teams...
If you’re reading this article (as published in the 3rd week of March 2020) you’ll agree that it’s definitely not “business as usual”. A…
What happens after the design sprint, and how can you transfer the inspiration and the high pace into a more production oriented phase...
So you need to build a digital product or service? This is how we do it.
Crafting great products is our SuperPower. We’re not just thinking or beard-stroking. We build shit that people will love and use.
A Humblebee Design Sprint is a short, intense process (usually 4–5 days) to help with the creation of digital products and services.
In this article I’m going to take you through the exact process we used to create 6 digital product ideas in 3 hours — in Hong Kong — in a group of around 50 people.
Whether you're grappling with strategic level servitization or you're a hands-on manager in the middle of a project, this short servitization guide is just for you.
It’s hard to navigate through the hyperbole of AI. It’s on the news, it’s in your LinkedIn feed, even Grandma has started asking you about it. It’s quite possibly landed on your ‘to-do’ list at work. But what are you going ‘to-do’ exactly? Like all tech before it, we see AI as a potential enabler to be deployed in the time-honored pursuit of creating profitable, outstanding services. What’s the problem to solve? Can we use AI smartness to help solve it? If > Yes, go to next paragraph and read on...
Meet Olga, our Data Scientist at Humblebee with a background in Computer Science and a knack for problem-solving. In this interview, she discusses her journey into Data Science, recommends a great book for enthusiasts, and shares insights on the future of the field.
Games create stories. These stories live on in our memory. This is why games are great tools for learning complex processes.
Time has flown by, and it's been almost 15 years since I first ventured into the realm of service design and the then-emerging field of business design. As a student and a young(er) professional launching my career in business design, my dedication was unwavering in seeking creative ways to enhance the customer experience at every touchpoint in the customer journey.
If there’s two things we love here at Humblebee; it’s the city of Gothenburg and usability! So we decided to take a look at city apps and their digital services, starting at home.
At Humblebee, we take culture fit seriously when evaluating job candidates. In this article, we'll explain how we use our definition of culture fit to support our interviewers and provide a positive interview experience for candidates.
The Accessibility Directive, set to become law in Sweden on June 28th, 2025, mandates that all commercial digital products and services be made accessible to as many users as possible. Failure to comply may lead to consequences, similar to the implementation of the General Data Protection Regulation (GDPR) in 2018.
Building a portfolio as a young UX Designer or student can be a catch-22: To share your design experience, you need to gain that experience so you have something to share. So where do you begin?
One of our product teams worked together using Three.js and React Three Fiber to create a virtual version of our office in Gothenburg, Sweden from a gnome-perspective. Why might this be important to you? This sort of technology can be used for orientations & onboarding for events and much more. Read on...
It's International Women's Day and we're happy to share some thoughts and insights from our CEO Tove Bäcker. Read what she has to say about being a leader and advice she would give to other women in their careers.
At Humblebee we're lucky to have so many talented and diverse co-workers! For International Women's Day we bring you mini-interviews with 8 of our female bees to share their thoughts and insights on some important questions.
Take your digital products to the next level with smart use of sound. Sound is often the 'forgotten' level of digital service creation. Book in a 30 minute lecture for your team.
It’s easier than you think 🍷 and you (probably) don’t even need a lawyer 💸
I was delighted to pop up on leading podcast The Service Design Show recently to talk about the canvas we prepared for companies trying to navigate their situation in the aftermath of Covid-19.
How are you coping? Maybe this canvas kit will help you navigate your Corona reality.
A design system describes with the help of code how a brand looks and feels in a digital context (for example on a web page, on a service or in an app). Together with documentation they combine into a single source of truth for designers and developers.
Part 6 of Cloud Developer Basics using Google Cloud Platform
Experiment > measure > learn… before you invest big (money or time) in production.
Why studio projects could be great for your agency
You were new in the job and had the ideas, the energy and the mandate to digitalize, industry 4.0-ize, innovatize and a dozen other ‘-izes’.
We get these questions quite often. What is Hive, what do they do, who’s in team? Do I get any help? Now as we are recruiting the next team for Spring 2023, I decided to unveil the inner workings and make it easier for you to decide if this could be something for you!
Now’s the time to start: high-leverage, low-cost, and a vital key to future data-driven successes
There is more than Silicon valley — Motivation service — Human + machine mindset — Future of Artificial Intelligence is in China
If you want to build digital products fast & get to market quicker with products that have a higher chance of success you need to hear about the Humblebee Core Platform.
TLDR; We need a work culture that charges people with energy and inspiration instead of draining them. But how?
Maybe you’re one of the many people working at a large company who want to act and think like a start-up? Maybe you’re relatively new to the company and you’re keen to build a legacy you can leave behind you? You’re keen to make genuine change.
Why everyone wins when we bid the time-based market farewell
Baidu Create 2018 — AI democratize healthcare— React native at Airbnb — Experience design matters
Paradise with AR — Great designer spots problem— AI and Dota 2 — Conversation book—
Fluid interface —CX podcast —Snap Kit your products — Learning to see— Happy Midsummer!(Midsummer for dummies)
React in Battlefield — Awesome talks — What is conversation design — Social VR with VeeR — How to land job as a Product Designer.
Including: “When is the right time to yell at stakeholders?”
We are in the era of high-demand for tailored customer experiences and its not about personal, it’s about relevant and quick regardless of the customer context. it’s about Convenience Experience.
Casting opinions about the future, with any kind of authority can be a dangerous game. Nils Bohr, Nobel laureate in Physics, is a lot smarter than me, and once said:
VR for education — Future of web design — Robotic kitchen — Survey of Young People — Mary Meeker Trends
Your brand won’t die overnight. If you currently work for a major established company with a legacy and history behind it, 1000’s of employees and a stock exchange presence, you probably feel safe and secure.
Experiences. The word seems to be everywhere these days. Traveling, eating, having a cup of coffee, watching TV. We’re no longer just doing stuff, we’re experiencing.
Innovation , as far as I can tell, falls into 2 categories: Your Stuff & The new Stuff..
Meet Lovisa, who's been a UX Designer at Humblebee for over a year now and read about her journey from industrial design to UX.
Meet Jonatan, one of our UX Designers, and read about his experiences, thoughts and tips.
Here's Pontus, one of our very talented bees who has been at Humblebee for a long time working with Product Design!
Here is Åsa one of our many talented developers and former HIVE students! Hear how she stumbled into this profession and what she thinks is important to consider as a dev.
This is Maja, she started out in visual design but was drawn to service and user centric design and therefore ended up working as a Product Designer at Humblebee.
Meet Gustaf, a self-taught developer who used to take computers apart to figure out how they worked. Read about his journey to becoming one of our many talented devs!
This is Flo who stumbled into computer science by chance and is now one of our brilliant architects! Keep reading to hear more about his journey and thoughts on development.
This is Olivia, one of our talented UX designers who has been with us for many years. Read about UX from her point of view!
Meet Joseph, one of our Product Designers, and read about his road to becoming a PD and what he thinks about it.
This is Helen, our very own Head of People and Culture at Humblebee! She basically takes care of all the bees and ensures we have a good work environment.
Product Design as a career choice is surely one of the most exciting choices you could make. Meet Marco, our new Bee!
10 Questions in 5 Minutes for Claudia Bertone, UX Designer at Humblebee in Sweden.
10 questions in 5 minutes for the legend that is John Hult, one of the developers at Humblebee.
10 Questions in 5 Minutes for Hugo, one of the developers here at Humblebee Gothenburg
10 Questions in 5 Minutes for Mattias our Service Design Lead at Humblebee.
If you’ve followed our Humble company for a while you’ll know we’ve strengthened the team within service and business design in the last couple of years.
Where do you get started? All good things start with coffee.
We’d love to discuss your ideas and ambitions for digital services, new online business models, digital transformation and everything in between.
Book a meeting