Aftermarket Growth

Program

Aftermarket Growth

What if every machine you've sold kept earning for you?

Outcomes

More service revenue per unit sold
More equipment under service contract
Customers who stay after the warranty
More spare parts sold through your own channels
A clear view of your installed base

Most industrial manufacturers know service drives margins: aftermarket EBIT averages 25%, versus 10% for new equipment. Yet dealers obscure ownership, and customers turn to cheaper third parties after warranty. This program exists to close that gap.

This program is designed to help you grow service revenue from the equipment you've already sold.

Program Features

Each program is tailored to your organisation. Here are some activities that may be included.

Installed Base Insight

Build one view of every unit you've sold. Where it is, who owns it, how old it is and who services it.

Aftermarket Lifetime Value

Measure how much service revenue each product line earns over its life, and where that revenue leaks.

Service Offer Design

Shape contracts and bundles that fit different customers, from new fleets to ageing machines..

AI for Sales & Service

Give sales, service and support teams AI tools that find the right manual, part or answer in seconds, and help prepare the next offer.

Customer Self-Service

Design and build portals where owners register equipment, find parts and renew contracts.

Run & Improve

Keep the tools up to date, follow the numbers and add the next lever when it pays off.

Is this program for you?

You sell long-lived equipment and want service to be a bigger part of the business.
You sell through dealers or distributors and don't know who owns your equipment today.
You lose customers to third-party parts and service when the warranty ends.
Your parts prices are set by habit rather than by data.
You've talked about digital services for years but haven't seen them pay off yet.

Aftermarket Opportunities

Growing the aftermarket means more than selling more parts. Here are some of the areas we help manufacturers strengthen.

Service Contracts

Raise the share of equipment sold with a service or parts contract.

Late-Cycle Equipment

Win back older machines with offers that fit their age, such as refurbished parts or low-price plans.

Owner Registration

Get to know your end customers, even when you sell through distributors.

Parts E-commerce

Make it easy to find and order the right part, from a serial number or a photo.

Renewals

Spot warranties and contracts about to expire, and act before someone else does.

Overhaul & Upgrades

Extend equipment life with overhauls, retrofits and software updates.