Experiments are not just for mad scientists

For mad scientists (and Humblebee Clients)

At Humblebee we encourage clients to experiment. If they have an idea, or a project they need to build, then experiment & validate the idea efficiently, quickly and within the lowest possible budget is often our advice.

Experiment > measure > learn… before you invest big (money or time) in production.

That sounds easy enough. And it is. You just need to get started. The challenge is the behaviour of a ‘culture of experimentation’ is not the norm at most corporations.

To help with the process I knocked out a little online matrix-ey smörgåsbord-ey selection of experiments to choose from in different situations, depending on your project or idea. This is much for my own reference, but I also invited friends and selected clients to use the resource. Mail me if you’d like access.

How experiments have helped us

Our own experimentation culture at Humblebee has helped us with everything from :

• Deciding which services our studio should offer
• Employer branding
• Project Processes
• New product / service development (our own ventures)
• Marketing
• So many more bullets I could add to this list, I fear it might become show-offey.

Our gig experiment

With a very simple hypothesis and a mixed bag of low code / growth hacking tools, we experimented with a gigger-finder service called Swarm. We set up some markers (growth gateways, KPI points, call them what you want) and when those markers were achieved we’d go to the next stage… or re-evaluate.

So experiment, measure and evaluate. Move forward (or backward) accordingly. And remember, don’t hate the playa, hate the game.

If you’ve been affected by anything in this article, reach out for a big hug.

Hug Department:
Russell Clark
e. russell.clark@humblebee.se
t. +46 (0)734 359 741
w. humblebee.se