Building a Lab with Volvo Cars


Humblebee helped establish the Volvo Cars LABS initiative introducing ways of working, organising experiments and staffing - all based at the Humblebee HQ in Gothenburg.

Volvo Cars Labs


Volvo Cars are keen to experiment around problem spaces and big issues affecting society as a whole. How can Volvo be relevant in these spaces and around the shifts that affect human behaviour now and in the near (and not-so-near) future is the focus.

Volvo Cars Labs


The Lab Team was initially made up of several staff from Humblebee, Volvo Cars and a few selected consultants. From one small room at Kvarnbergsgatan the Volvo Lab then evolved into a few large rooms at Kvarnbergsgatan and has now expanded further still. The process of the lab involves rapid experimenting of products & services with selected partners and technologies.

This results in:
• Validated experiments
• Roadmaps for next-step actions

Interested in building an innovative lab to give your organisation a boost within digital transformation? We have learned a lot along the way, and can provide proven frameworks and playbooks to help you get started.

Where do you get started? All good things start with coffee.

We’d love to discuss your ideas and ambitions for digital services, new online business models, digital transformation and everything in between.